“Real Ingredients”- what does this mean and why is it important?

It’s pretty simple: What you put ON your body goes INTO your body!

I spent the last 13 years building a food business focused on feeding your family organic and nutritious meals. Along this journey and through the hours of research I poured into the subject matter, I learned that much of the composition of food products was depended on the quality of the ingredients being used. We spend time looking at food labels and questioning ingredients in foods. Where was it sourced, how was it grown, the certifications obtained. In fact, the rise in education around food has grown tremendously over the past decade. It feels that only recently the mainstream audience has this line of questioning being targeted towards body care.

When you think about it, why wouldn’t personal care products be examined the same way as food products? Skin being your largest organ and very porous, it absorbs everything that goes on it. So, while we are being cautious about what we put in our body, many people are turning a blind eye to what we are putting on our body.

When I started researching which product to introduce to my teenage daughter, who had never used skin or body care outside of baby care products, I was shocked to learn about the data behind some of the mainstream key ingredients you find in common products.

These are just some of the harmful or questionable ingredients found in many of the products in the marketplace:

Sodium Laureth Sulfate and Sodium Lauryl Sulfate (SLES and SLS) is a "moderate hazard" that has been linked to cancer, neurotoxicity, organ toxicity, skin irritation and endocrine disruption. It also strips the skin of its essential natural oils, drying out skin and then your body ends up over producing oil. Found is shampoo, body wash, face cleanser.

Parabens (methyl-, isobutyl-, propyl- and others) are a class of preservatives commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which may alter important hormone mechanisms in our bodies. Found in: shampoo, face cleanser, body wash, body lotion, foundation.

Ethylenediaminetetraacetic acid (EDTA) also known as many other names including Disodium EDTA and Tetrasodium EDTAs is a synthetic preservative made from a known carcinogen, formaldehyde and may be toxic to organs. Found in moisturizers.

Methylisothiazolinone and methylchloroisothiazolinone (MIT), a powerful chemical preservative that are amongst the most common irritants, sensitizers, and causes of contact skin allergies. Found in Shampoo, conditioner and body wash.

Synthetic flavor or Fragrance (also known as Parfum) can include up to 3,059 potentially toxic materials that are undisclosed. Some have links to cancer, reproductive and developmental toxicity, allergies and sensitivities. Found in all types of cosmetics and skin/body products. Note even some Naturalbrands use this ingredient.

Until we know more about the long-term effects of these ingredients, my thought is why take the risk and avoid them all together. Especially when we have alternative natural resources available in place of these toxic ingredients. I would much rather nourish mine and my family’s skin with natural ingredients I know to be safe rather than take the risk with something chemical, harsh and potentially harmful.

So, what does “Real Ingredients” mean to us? It means none of the ingredients above, that’s for sure. It means we use only ingredients derived from natural sources, real from the earth. Click here to check out the list of every ingredient we use in our products, the origin and function in the product. We believe this level of transparency is key in helping parents and kids understand what is going into their body.